Efficiently Segment Customers using Hierarchical Clustering in Python

hierarachical clustering python machine learning

Have you ever found yourself wondering how you can better understand your customer base and target your marketing efforts more effectively? One solution is to use hierarchical clustering, a method of grouping customers into clusters based on their characteristics and behaviors. By dividing your customers into distinct groups, you can … Read more

Forecasting Beer Sales with ARIMA in Python

Forecasting Beer Sales with ARIMA

Time series analysis and forecasting is a tough nut to crack, but the ARIMA model has been cracking it for decades. ARIMA, short for “Auto-Regressive Integrated Moving Average,” is a powerful statistical modeling technique for time series analysis. It’s particularly effective when the time series you’re analyzing follows a clear … Read more

Sentiment Analysis with Naive Bayes and Logistic Regression in Python

sentiment classifier python machine learning

Get ready to dive into the world of social media sentiment analysis with Python! In this article, we’ll be exploring how companies are using machine learning to analyze the sentiments expressed in Twitter comments and how you can do the same. We’ll be training and comparing different classification models using … Read more