How Far are Swiss Enterprises in Adopting OpenAI’s GPT Models?

OpenAI’s large language models, such as GPT-4 and ChatGPT, have the potential to revolutionize customer experience and boost economic productivity to a new level. With its ability to automate processes, provide predictive insights, and enhance decision-making capabilities, OpenAI will also impact companies in Switzerland. The question remains: how far along is Switzerland in adopting OpenAI? In this article, we will explore the journey of OpenAI adoption and discuss the different stages organizations undergo in adopting ChatGPT and Co.

With over five years of experience as a former Data and AI consultant in Switzerland, I’ve witnessed a significant shift from traditional machine learning to deep learning and, more recently, OpenAI. Since the beginning of the year, the hype around ChatGPT has continued to grow. As a result, I’ve been engaging in frequent discussions with consultancies, startups, and large corporates about how they can leverage OpenAI. Through these conversations, I’ve gained valuable insights into the current market and varying levels of adoption among organizations.

It is crucial to mention that the opinions shared in this article are my personal views and not based on extensive research. Nonetheless, they aim to provide you with an understanding of Switzerland’s progress in OpenAI adoption. This perspective can help you gauge and compare your organization’s advancement with others. So, join me on a journey towards AI-driven innovation and discover Switzerland’s stance in adopting OpenAI. I will not differentiate between the variations of GenerativeAI – because most companies are interested in using OpenAI GPT models such as GPT-4 and ChatGPT.


Adopting OpenAI – A Question of Risk and Reward

With the rapid evolution of AI, it is crucial for organizations to keep up with the latest developments in their respective industries. In Switzerland, Generative AI is gaining traction, and many businesses have begun evaluating their own strategy toward adoption.

In my opinion, it is inevitable that organizations will need to integrate AI and Generative AI into their products and services to remain competitive in the market. The main question for these organizations is how quickly they want to embark on this journey and how much first-mover risk they are willing to take.

As organizations begin to adopt AI technologies such as Generative AI, it’s important to acknowledge that mistakes and challenges may occur in the process. For instance, a Swiss insurance company launched a ChatGPT-powered chatbot, one of the first of its kind in the Swiss insurance industry. However, the initial service allowed users to jailbreak the bot and manipulate its responses.

While these situations should ideally be avoided, they can serve as valuable learning experiences for organizations, helping them refine their strategies and improve AI capabilities. Despite the risks, I firmly believe that the benefits of early adoption outweigh the potential drawbacks. Being an early adopter can provide a significant competitive advantage over laggards, who may struggle to keep up with evolving customer expectations and technological advancements.

On the other hand, there’s also a considerable risk in not taking action. Once customers become accustomed to OpenAI-powered service experiences, laggards may need to follow suit or risk losing market share. Failing to invest in new technologies can also hinder cost efficiency and negatively impact competitiveness. In other words, there’s always a degree of risk involved, whether you choose to adopt early or late.

Also: ChatGPT Style Guide: Understanding Voice and Tone Prompt Options for Engaging Conversations

Assessing the State of the Swiss Economy in Generative AI Adoption

The Swiss market is very heterogeneous when it comes to OpenAI adoption. On one side, there are companies that hesitate to take the first steps with OpenAI, with some even blocking ChatGPT internally. On the other side, some innovative players have already introduced OpenAI-powered services within just a few months. So, the question remains: How far is Switzerland in adopting Generative AI? In the following, we’ll explore the journey of OpenAI adoption in Switzerland and discuss the different stages organizations undergo in adopting Generative AI.

We will structure the discussion along five maturity levels organizations go through when adopting this technology. I believe these levels are suitable for understanding where companies stand in their journey toward AI-driven innovation and provide a useful framework for mapping out future strategies. The framework ranges from Level 0 (What is OpenAi) to Level 5 (Proven Track Record) and discusses how companies can move towards AI-driven innovation.

Qualitative Assessment of the State of the Swiss Economy for OpenAi Adoption – April 2023 – Bubble size corresponds to the percentage of organizations in the different states.
As AI continues to evolve, it is becoming increasingly important for organizations to understand the state of AI adoption in their respective industries.

Level 0 – Unaware

It may come as a surprise, but not every decision maker is aware of OpenAI’s existence, despite the hype surrounding AI and OpenAI. Even those who have heard of OpenAI may lack a full understanding of its capabilities and potential impact. Some may mistakenly believe it to be just another AI tool or software, and fail to recognize its unique features and advantages. As a result, decision-makers may question the relevance of OpenAI for their organization, miss out on opportunities to improve their operations, or even enter a state of neglect.

If this situation applies to your organization, it indicates that you have not yet begun your OpenAI journey and are at level 0.

Level 1 – Observing

The first step in adopting OpenAI is understanding its potential benefits and what it means for your organization. Most decision-makers have heard of OpenAI, but not all fully comprehend this technology’s significance. Level one companies are aware of OpenAI’s potential but have not taken direct action. They may prefer to wait for competitors to make the first step and observe how they do before taking their own action.

In Switzerland, many business decision-makers hesitate to be the first in the market. There are various reasons, for example, due to concerns such as data privacy or uncertainty around AI services. However, it is crucial to recognize the importance of OpenAI in today’s competitive landscape and its potential advantages in terms of productivity, automation, and decision-making capabilities.

Level 2 – Exploring

Many organizations have moved beyond the initial stage of understanding OpenAI and are now focused on identifying suitable use cases. However, this can be challenging as OpenAI enables entirely new applications that were not previously possible. In a recent article, I explored the value proposition of OpenAI and provided guidance on understanding what makes it unique. This can help organizations prioritize use cases and maximize the potential benefits of the technology.

Early adopters who experiment and learn about the technology will likely have an advantage and be better equipped to develop effective implementation strategies. While risks are associated with adopting new technologies, there are also potential rewards. Companies should consider their competitive position and the risks and benefits of adopting OpenAI in their decision-making process.

Level 3 – Building

Many organizations in Switzerland have already gained their first hands-on experience with OpenAI. These companies are at level two in their OpenAI journey. They have identified specific use cases for AI and are actively working on developing AI-driven solutions for their customers. Many of the companies at this stage are consulting firms that have participated in Proof of Concepts or built technology demos.

At this stage of their AI journey, organizations are tasked with demonstrating the value of Generative AI to their customers and internal decision-makers. Decision makers want to see that their decision to take the risk with innovation is worth the risk and can provide substantial value. Nonetheless, Level 2 companies are making progress and are working towards incorporating AI into their solutions to drive productivity, automation, and decision-making capabilities.

Level 4 – Gaining Traction

The fourth level of OpenAI organizations comprises those who have successfully completed their initial OpenAI projects and gained invaluable experience in developing and deploying OpenAI-driven solutions. These organizations have gone beyond experimentation and have started to reap the benefits of OpenAI technologies. By deploying OpenAI use cases, they have been able to obtain feedback from users and stakeholders, allowing them to learn and improve their solutions further.

The feedback obtained from users and stakeholders is essential in the development of new solutions, especially in the case of emerging technologies such as Generative AI. The feedback enables organizations to directly learn from their mistakes, identify areas for improvement, and address any issues that may have arisen after go live.

Organizations on level four are eager to build upon their knowledge and often incorporate OpenAI into their products or services. While they may have some employees with experience in OpenAI, they are still learning and refining their skills on a smaller scale. Consulting providers at this level have successfully navigated the complexities of Generative AI for their clients. They are now in high demand, as OpenAI experience is a valuable resource in the market.

Only a few organizations in Switzerland have reached this level, but many more are expected to follow soon.

Level 5 – Proven Track Record

The fifth level of OpenAI adoption includes those organizations that are advanced in their adoption journey. They have integrated AI into various aspects of their products or professional services and have a proven track record of successfully implementing AI solutions for their customers. Equipped with extensive experience in Generative AI, these organizations will likely be looking to scale their capabilities even further.

At this stage, the focus is no longer solely on implementation but on using the OpenAI experience to create a competitive advantage. This can be achieved in various ways, such as providing an exceptional customer experience, which allows organizations to charge a premium. Or by increasing productivity, allowing organizations to capitalize on significantly lower costs than their competition.

I would argue that almost no company in Switzerland is at this level, but I am confident we may see some emerge in the coming months.

Outlook – Accelerating OpenAI Adoption in Switzerland and Beyond

Looking ahead, it is clear that the trend toward Generative AI adoption will continue accelerating in the Swiss economy. In the coming months, more organizations will incorporate OpenAI into their products and services, with a growing number of companies launching GPT-powered applications. As a result, organizations that have not yet begun their AI journey may soon feel pressure to catch up, especially as the public becomes increasingly aware of the value that Generative AI can bring to customers and internal operations. Staying ahead of the curve is crucial to remain competitive in today’s fast-paced business environment, but it will require investments in AI-driven innovation.

At the same time, we see governments stepping up their efforts to use Ai to remain competitive on a global level.

Looking ahead, it is clear that the trend toward OpenAI adoption will continue accelerating in the Swiss economy.


This article has discussed the state of OpenAI adoption in the Swiss economy. We have outlined different levels of adoption and experience in OpenAI – specifically with large language models such as ChatGPT. In summary, some organizations are just starting to explore the potential of AI, while a few leaders already have a proven track record implementing it. Many organizations are still looking for ways to leverage AI to enhance their business processes, provide predictive insights, and drive better decision-making capabilities. With OpenAI’s advanced technology and supportive community, the possibilities for AI-driven innovation are endless.

I hope this article was helpful. I am curious – where is your organization standing? Does the situation in your country look different? Let me know in the comments!

Sources and Further Reading

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