Customer Churn Prediction – Understanding Models with Feature Permutation Importance using Python
Customer retention is a prime objective for service companies, and understanding the patterns that lead to customer churn can be … Read more
Churn Prediction
Here you’ll find everything about churn prediction, whether it’s Python tutorials or conceptual articles.
According to industry experts, it is at least four times more expensive to win a new customer than to retain an existing one. Companies that are able to identify churn candidates in advance and manage to retain them can significantly reduce costs. This is exactly what churn prediction is about. It is about predicting the likelihood of a user leaving in order to take action before that happens.