Efficiently Segment Customers using Hierarchical Clustering in Python

hierarachical clustering python machine learning

Have you ever found yourself wondering how you can better understand your customer base and target your marketing efforts more effectively? One solution is to use hierarchical clustering, a method of grouping customers into clusters based on their characteristics and behaviors. By dividing your customers into distinct groups, you can … Read more

Unlocking the Potential of Machine Learning in the Insurance Industry: Real-World Use Cases and Benefits

Machine Learning in Insurance

This article kicks off a new blog series in which we dive into the state of machine learning in different industries – starting with the insurance industry. Machine learning is transforming the insurance industry by providing new and powerful ways to analyze and manage risk. With the help of advanced … Read more

Customer Churn Prediction – Understanding Models with Feature Permutation Importance using Python

churn prediction python

One of the primary goals of many service companies is to build solid and long-lasting relationships with their customers. Customers who churn cost a lot of money. Modern service companies who understand which customers tend to end the business relationship can take appropriate countermeasures early to retain them. The prerequisite … Read more

Sentiment Analysis with Naive Bayes and Logistic Regression in Python

sentiment classifier python machine learning

Get ready to dive into the world of social media sentiment analysis with Python! In this article, we’ll be exploring how companies are using machine learning to analyze the sentiments expressed in Twitter comments and how you can do the same. We’ll be training and comparing different classification models using … Read more